Broadcast
Marketing
Corporate

 For any marketer looking for a way to bring their products or services to life.

Meet: Joe Hoffman

“As the DP for numerous broadcast television series, Joe delivers great results driven by his passion and professionalism.”

Broadcast

When showrunners need a talented, artistic, capable, and tireless visual artist to lead a crew, I raise my hand and say, “Yes!”. In 15 years as a Director of Photography, I have developed quick, natural instincts at docu-follow and ITM shooting, allowing me to follow action to the point where I anticipate the action. When shooting a scene, my editor instincts take over: anticipate cut points / create seamless flow of conversation+action / add variety and artistry to every scene. Check, check, check.

Becoming integrated with your storyline, I’m also able to offer direction to talent, which can elevate the scene. The standard content is covered, but with variety and artistry. I love the use of foreground, and always utilize it in my scenes. And amid the high-stakes pressure and deadlines, you’ll see us having a good time on set – gets us better results, camaraderie and all that. Don’t be surprised to see us smiling.

I also use lighting to create scenes and interviews that have a cinematic, natural feel: warm key lights, cool edges, natural backgrounds … all echo the way our eyes naturally see life. When the pictures look good, it's easier for the viewer to let the information sink in ... not to mention keeping the talent happy.

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Marketing

Our production team at Hoffman Media is so fortunate to have many wonderful marketing clients. We absolutely live for making our clients' visions come to life. It's hard to bring an idea to a finished product, and that's why we are here to guide you every step of the way. Wherever the stage your project is in – whether it's still just a glimmer in your eye, or if you just need to shoot a few pickups and make a final editing or animations push to complete – we can get you to the finish line.

We also offer expert social media and placement strategies/services for your next campaign: food, pharma, tools, education, CPG ... you name it, we've done it.

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Corporate

Making a training or demonstration video? Perhaps your CEO has to make a big announcement ... or maybe you are looking to create a short film to illustrate your company philosophy? Don't stress about it, just call us. We’re ready for concepting, scripting, storyboarding, producing, and delivering your project. Getting that great crew together to handle your event and make a snappy recap video ... that is us! We will take your message – and deliver it with style.

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